Charitable wedding registry Heartful.ly has been growing at a steady clip since launching last year. Now, it’s headed for more expansion thanks to a partnership with crowdfunding nonprofit GlobalGiving.
Heartful.ly will add hundreds of projects to its wedding registry platform through the deal, taking its total number of offerings from less than 100 projects to more than 1,000. The nonprofit already onboarded about 75 new projects in the past year, but that number is “a drop in the bucket in the nonprofit ecosystem,” Heartful.ly CEO Kate Glantz said.
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